Business Principles - White Rose Dry Cleaners
this way
my clothes
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Integrity,respect, social responsibility, commitment to excellence, diversity and innovation.

White Rose Dry Cleaners is committed to the same principles and core values of its founder, that form the basis for the brand’s culture nationwide. To this day, the staff are bound by the standards of behaviors and principles established in the 1950s. The principles have been inculcated and internalized by the staff, customers and the greater White Rose Family.

Our Vision

Our vision is to nurture a space for inspired people to provide a world-class clothing care experience for our customers. 

Our Mission

To Our Customers

☑ To do everything possible to provide outstanding quality, exceptional service, value for money and professionalism at all levels.

☑ To maintain our position as market leaders through knowledge and innovation.

☑ To continually improve our products and services to meet our customers’ needs.

☑ To ensure that East Africans have access to world-class dry cleaning and laundry services

To our Employees

☑ To provide our employees with an inspiring, stable, nurturing and rewarding place of employment.

☑ To encourage trust, loyalty, mutual respect, open communication, shared goals and the willingness to support and assist one-another.

To the General Public

☑ To conduct our business with uncompromising integrity and with social and environmental responsibility.

The White Rose Way (Core Values)

As society continues to change and become more individualistic, White Rose has managed to stand out to maintain a core set of communal values.  The White Rose Way is a dynamic bond that brings together people from all cultures, backgrounds and different walks of life, in a caring and compassionate environment.

Core Values;

☑  Commitment to excellence
☑  Honour
☑  Unbending integrity
☑  Social Responsibility
☑  Diversity
☑  Innovation

A Shared Commitment to Continuous Improvement

Through creativity, innovation and new technology, White Rose has continued to stay ahead of its competitions by focusing on quality, consistency and exceptional service to drive improvements in the dry cleaning industry in Kenya and beyond. The brand’s commitment is enshrined in its HR Policies which have contributed to its continued success and cemented its position as the premier dry cleaner nationwide.

We boast a passion for quality, innovation and privileged relationships with consumers

Our passion for quality and for exceeding our consumers’ evolving expectations has been the driving force behind our sustained growth.

As we move forward, we will continue to seek out opportunities to interact directly with our customers by providing innovative, personalized services. We will also continue our select geographic expansion in order to bring the White Rose experience closer to consumers around the East Africa.