OUR COMPANY
Founded in 1952, White Rose Dry Cleaners is Kenya’s premier dry cleaner and the largest company of its kind in East and Central Africa. The company has gained broad recognition through its network of over 60+ branches that include processing units, collection points and franchises in every major city in Kenya and Uganda.
The White Rose story began with a simple idea: to enable access to anyone seeking world-class professional dry cleaning services. White Rose has maintained its market leadership since 1952 through continuous investment in the latest dry cleaning equipment, constant staff training and empowerment, and an obsessive dedication to providing our customers with world-class services. This has become known as the ‘White Rose Way’ and has set the standard for professional dry cleaning in Eastern Africa. White Rose has evolved from being the pioneer and trendsetter for professional dry cleaning into a national reference point for garment care.
Our passion for quality and for exceeding our consumers evolving expectations has been the driving force behind our sustained growth.
As we move forward, we will continue to seek out opportunities to interact directly with our customers by providing innovative, personalized services. We will also continue our select geographic expansion in order to bring the White Rose experience closer to consumers around the country.
Adopt a name built upon a foundation of consumer trust and developed with more than 60 years of fabric-care experience.
Enjoy high-level of financial stability because customers will always have their quality garments cleaned professionally.
People wear clothes year-round, therefore it follows that they will need them cleaned all year round.
