FRANCHISING

Own a White Rose Dry Cleaners Store!

Franchasing

Unique Business Model

For most entrepreneurs worldwide, selecting the right business to launch is not easy. Although there are many factors to take into account, the most important is finding a business that offers exceptional growth potential and a great likelihood of financial stability.

Dry cleaning is a business that offers a high-level of economic stability and is not greatly affected by fluctuations in the economy because customers will always have their quality garments cleaned professionally.

Do you have the desire and drive to succeed in owning and operating a profitable business?

Why Choose Us

Why White Rose Dry Cleaners?

Why would being a part of a our franchise be a smart decision? We have a some great reasons why; 

Instantly Recognizable Brand Name

Adopt a name built upon a foundation of consumer trust and developed  fabric-care experience since 1952. 

Reach a Targeted & Refined Clientele

Enjoy high-level of financial stability because customers will always have their quality garments cleaned professionally.

Year-Round Business

People wear clothes year-round, therefore it follows that they will need them cleaned all year round.

Affordable Investment

Our franchise saves you money by avoiding heavy investments in equipment purchase, staff salaries and publicity costs. Just set up your shop, and leave cleaning to us!

DLI Endorsement

White Rose Dry Cleaners is a professional member of the internationally renowned Dry Cleaning and Laundry Institute (DLI).

Highly Effective Marketing Department

White Rose Dry Cleaners has invested in a proficient marketing team to promote the brand nationally and regionally.

Free Entrepreneurial Advice

Benefit from free advice from successful owners in the field of delivering quality cleaning to your customer

Quality and Fluid Operating Systems

Since 1952, we have established a proven quality delivery systems that give you a competitive edge.

Do I qualify?

Outside of the ability to follow our system and the advantage of supportive resources that we avail to all our franchisees, we have found the following qualifications helpful:

Keen Interest

To run any successful business, you have keep to abreast with all aspects of operations within your industry

Strong enthusiasm for figures

When you get a grip on how your accounting works, it becomes significantly easier to allocate resources only to the most rewarding store requirements and needs.

Affinity for improved technology

Keeping at par with better technology is the best way to remain relevant and provide value over time.

Financial Ability

Over and above having clear operating guidelines, you also need to have the ability to finance a franchise investment.

Ability to follow a proven marketing campaign

The biggest advantage of partnering with us is that we have had over 60+ years of market research and proving what works. Your ability to identify with and follow such a campaign is crucial to your store's success.

Entrepreneurial spirit and passion

Owning any business requires one to be able to draw plans for its growth and take sensible risks for it to flourish

Mature, team-oriented personality

Your stores' success may wholly depend on good relations with your team. Having a great working relationship goes a long way to promote this.

Strong leadership skills

As a leader, you will need to have a strong emotional intelligence presence supplemented by great problem resolution skills.

Training and Support

From initial training to ongoing support, as a White Rose franchisee, you will be in business for yourself, but not by yourself. We will help to get you going;
4-Week Training Program

White Rose will qualifying you to operate a prosperous modern dry cleaning business. Your team will be trained on the following;

  1. Techniques and processes in both laundry and dry cleaning
  2. Management, daily operations and back office systems
  3. Customer Relations and Experience Management
  4. Specific store "start-up" assistance at each new location

Site Selection Guidelines

We shall provide advice in the selection of a strategic location of your White Rose franchise.

Marketing Support

We shall continually promote the White Rose brand identity, provide creative advertising materials, marketing and promotional guidelines and much more.

Ongoing Operational Support

At the end of training, we shall avail management assistance in overall launch plans, coordination and follow up on how the franchise is progressing

Available Markets

Dry Cleaning franchises flourish in densely populated areas. Currently, White Rose is looking to expand in all major Designated Market Areas around the country.

Target areas include: Ruaka, Ngumo (Kenyatta Market), Karen, Kitengela, Rongai, Ngong, Utawala, Mombasa (Nyali area), Kisumu, Nakuru, Eldoret, Kisii, Kitale and Nanyuki.

Do you have a market in mind? Get more information!

Fill the self-qualification form 
You can also call us for latest update on 0722 205 500

Basic Requirement

Below is the requirements breakdown for a single-unit White Rose Dry Cleaners franchise;

Not mandatory.

Furthermore, White Rose provides an option for existing Dry Cleaners wishing to operate with the White Rose brand name, under the Franchise Model.

Fill out this Franchise form