At White Rose Dry Cleaners Ltd. (“White Rose,” “we,” “our,” or “us”), we value your privacy and are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you access our website https://whiterose.co.ke, use our services in person or online, or engage with us in any way.
By using our services, you consent to the terms of this Privacy Policy.
We may collect the following categories of information:
Full name
Phone number(s)
Email address
Postal and physical addresses
National ID or passport details (if required for certain transactions)
Laundry and dry-cleaning orders placed
Items delivered or picked up
Delivery and pickup addresses
Service preferences, instructions, or special requests
Payment method details (credit/debit card, M-Pesa, or other mobile money information)
Billing address
Transaction history with us
Internet Protocol (IP) address
Browser type and version
Device type and operating system
Pages viewed and time spent on the website
Location data (if enabled)
Cookies and tracking identifiers
Feedback, inquiries, and complaints you send us
Responses to surveys, promotions, or offers
Records of interactions with our customer care team
We process your information for the following purposes:
Service Delivery
To provide, manage, and complete your dry-cleaning and laundry orders
To arrange delivery and pickup services
To process payments securely
Customer Support
To respond to inquiries, complaints, and requests
To keep service records for quality assurance
Marketing & Communications
To send promotional messages, special offers, and service updates (only if you opt in)
To remind you of outstanding orders, pickups, or upcoming promotions
Analytics & Website Improvements
To monitor website usage and improve performance
To understand customer preferences and improve service offerings
Legal & Compliance
To comply with Kenyan laws, such as tax, anti-money laundering, or consumer protection requirements
To detect and prevent fraud, theft, or misuse of services
We do not sell your personal data. However, we may share your data with trusted third parties:
Service Providers: Payment processors, IT support providers, delivery partners
Regulatory Authorities: Law enforcement, tax authorities, or courts if legally required
Business Transfers: If our company undergoes a merger, acquisition, or restructuring, your data may be transferred with notice provided
Our website uses cookies and tracking technologies to:
Remember your login and service preferences
Track website performance and user trends
Deliver personalized promotions
Managing Cookies: You can disable cookies via your browser settings, but some features may stop working.
We retain your personal data only as long as necessary for the purpose it was collected:
Transaction records – 7 years (to comply with tax laws)
Account details – until you request deletion or terminate your account
Marketing data – until you unsubscribe or withdraw consent
Complaints and feedback – 3 years after resolution
We use industry-standard measures to protect your data:
SSL encryption on our website
Restricted access to sensitive information
Secure payment processing via licensed providers
Regular monitoring and security updates
While we take reasonable precautions, we cannot guarantee 100% security against cyber threats. Users are encouraged to safeguard their passwords and avoid sharing account details.
Under the Kenya Data Protection Act (2019) and other applicable laws, you have the right to:
Access the personal data we hold about you
Request corrections to inaccurate or outdated data
Request deletion of your data (subject to legal obligations)
Withdraw consent to marketing communications
Request a copy of your data in electronic format (data portability)
Requests can be made by emailing privacy@whiterose.co.ke.
Our services are not intended for persons under 18 years. We do not knowingly collect data from minors. If such data is collected inadvertently, we will delete it immediately upon discovery.
If you are accessing our services from outside Kenya, your data may be transferred to and processed in Kenya. By using our services, you consent to this transfer.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Revised” date. We encourage you to review this policy periodically.
For questions or complaints regarding this Privacy Policy, please contact:
White Rose Dry Cleaners Ltd.
Email: info@whiterose.co.ke
Phone: 0722205500
Address: White Rose Head Office, opposite The Saruni, off Riverside Drive, Nairobi, Kenya
